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	<title>Comments on: The paracetamol passion (aka the &#8216;acetaminophen affair&#8217;)</title>
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	<link>http://bodyinmind.org/the-paracetamol-passion-aka-the-acetaminophen-affair/</link>
	<description>Research into the role of the brain in chronic pain</description>
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		<title>By: Jo Oliver</title>
		<link>http://bodyinmind.org/the-paracetamol-passion-aka-the-acetaminophen-affair/#comment-15215</link>
		<dc:creator>Jo Oliver</dc:creator>
		<pubDate>Fri, 24 Dec 2010 03:13:09 +0000</pubDate>
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		<description>How do we know that the pharmasist is not already doing that?!!</description>
		<content:encoded><![CDATA[<p>How do we know that the pharmasist is not already doing that?!!</p>
]]></content:encoded>
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	<item>
		<title>By: Mark</title>
		<link>http://bodyinmind.org/the-paracetamol-passion-aka-the-acetaminophen-affair/#comment-2416</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Thu, 18 Feb 2010 09:16:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.bodyinmind.com.au/?p=2616#comment-2416</guid>
		<description>Why would you want to sell packs containing a couple of placebos?</description>
		<content:encoded><![CDATA[<p>Why would you want to sell packs containing a couple of placebos?</p>
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		<title>By: Lorimer</title>
		<link>http://bodyinmind.org/the-paracetamol-passion-aka-the-acetaminophen-affair/#comment-1765</link>
		<dc:creator>Lorimer</dc:creator>
		<pubDate>Fri, 29 Jan 2010 00:29:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.bodyinmind.com.au/?p=2616#comment-1765</guid>
		<description>Neil - great work - tis complex on many fronts. there is a groovy honours project in it though....</description>
		<content:encoded><![CDATA[<p>Neil &#8211; great work &#8211; tis complex on many fronts. there is a groovy honours project in it though&#8230;.</p>
]]></content:encoded>
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	<item>
		<title>By: Neil O</title>
		<link>http://bodyinmind.org/the-paracetamol-passion-aka-the-acetaminophen-affair/#comment-1761</link>
		<dc:creator>Neil O</dc:creator>
		<pubDate>Thu, 28 Jan 2010 14:33:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.bodyinmind.com.au/?p=2616#comment-1761</guid>
		<description>Nice idea but observing informed consent might raise a few problems.  Those who like me tend to view the world through brown tinted specs might be thinking &quot;its probably just a placebo&quot; and killing the benefits with it. 

Perhaps you could offset by putting it in a shiny new packet with a cool brand name. Or make it a fancy capsule rather than a pill . Or change the colour of the pill depending on which country/ culture you are marketing it to....</description>
		<content:encoded><![CDATA[<p>Nice idea but observing informed consent might raise a few problems.  Those who like me tend to view the world through brown tinted specs might be thinking &#8220;its probably just a placebo&#8221; and killing the benefits with it. </p>
<p>Perhaps you could offset by putting it in a shiny new packet with a cool brand name. Or make it a fancy capsule rather than a pill . Or change the colour of the pill depending on which country/ culture you are marketing it to&#8230;.</p>
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